TechDogs-"Learn All About Enterprise Marketing Management (EMM) Software!"

Enterprise Solutions

Learn All About Enterprise Marketing Management (EMM) Software!

By TechDogs Editorial Team

TechDogs
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Overview

Is your marketing ecosystem unwieldy, complex and difficult to manage? Do you yearn for a single tool that can turn your marketing processes, people, technology and data into one well-oiled (and heroic!) machine? Have we got the tool for you!

Enterprise Marketing Management (EMM) Software is the leader of your marketing army in that it can help you unify, simplify and slay your unwieldy marketing ecosystem. Enterprise Marketing Management Software is (dare we say) the leader of an epic adventure in marketing management. Much like Daenerys Targaryen, the dragon-taming queen from Game of Thrones, Enterprise Marketing Management Software comes equipped with all the tools you need to organize your troops, align your tactics and conquer the world. (We apologize for the battle references but we couldn’t resist!).

So, dive right in to explore all about the Daenerys of enterprise marketing – Enterprise Marketing Management Software!
TechDogs-"Learn All About Enterprise Marketing Management (EMM) Software!"
Marketing is messy. This is particularly true for enterprise-sized organizations that must coordinate complex marketing systems, processes and people. The marketing ecosystem within an enterprise business (or even a small business!) typically includes multiple teams, vendors, campaigns, customers and (of course) endless bucket loads of data.

Without technology, controlling the enterprise marketing ecosystem would require a vast army of employees, consultants and vendors just to keep it all straight and up to date. To manage this endlessly raging marketing battle, companies would need a fleet of warriors!

Luckily, today's enterprise marketing department doesn't need to raise a massive Game-of-Thrones army to overlook the various aspects of their marketing parallel because we have technology! There’s a perfect tool available to businesses who don’t have the budget to hire 20,000 world-weary gladiators. It’s called Enterprise Marketing Management (EMM) Software.

Interested? Read on!
 

What Is Enterprise Marketing Management Software?


Like Daenerys Targaryen, the glorious dragon-taming queen from Game of Thrones, Enterprise Marketing Management Software is a beacon for businesses, focused on helping you tame your enterprise marketing ecosystem. This is epic stuff, folks!
 
EMM Software enables enterprises and organizations to unify their marketing processes, teams, technology and data from one central platform and is equipped with features to help every marketing team collaborate and manage marketing campaigns and operations and monitor marketing performance. They provide transparent project oversight across distributed teams, streamline operations and structure project planning, budgeting and management tasks so that marketing teams remain productive (and effective) regardless of where they’re located. That was a lot to take in!

EMM Software also tends to be more expansive and feature-rich than other marketing tools. Enterprise Marketing Management Software can be easily scaled for the vast marketing ecosystems of large businesses. Within this ecosystem, the following initiatives can be managed and organized using an EMM solution:
 
  • Email marketing, social media marketing and content marketing

  • Lead generation and nurturing

  • Content curation, distribution and amplification

  • Reporting, insights and analytics

  • Team collaboration and project management

  • Version control, brand consistency and messaging

  • Data!


If you think of your marketing approach as a hierarchy, then Enterprise Marketing Management Software sits at the top. It’s the queen, keeping track of key performance indicators like conversion rates, ROI and creative performance. Other tools like customer relationship management (CRM), digital asset management (DAM) and marketing automation software either integrate with the EMMs or overlap with its functionality. It’s EMM Software that connects all the marketing dots and assists your entire marketing program.

Let’s connect a few older dots now!
 

The Evolution Of Enterprise Marketing Management Software


Enterprise Marketing Management Software isn’t just one thing. It’s lots of things that make its origin story a bit messy (much like Daenerys Targaryen's!). One thing is certain — EMM Software wouldn’t exist if it weren’t for massive innovations in the way we collect and process data. Enterprise Marketing Management systems and approaches can be traced back to the data processing systems that sprung up in the 1950s and 1960s as corporations began to digitize their business and customer data.

By the 1970s, data processing was considerably more exciting to the data geeks of the world. Management information systems (MIS) showed up at the party, giving businesses much more flexibility with their data. One very useful feature of the MIS was that multiple users could access marketing data at the same time, allowing different team members on different computer terminals to request reports and access data simultaneously.

In the late 1980s and throughout the 1990s, two powerful management information systems emerged that formed the foundation of many of the marketing automation tools we use today - Express System and Metaphor. These weren’t exactly marketing databases but since they leveraged a data server front-end with pop-up menus, they made it possible for marketers to access and analyze data more easily. Analyzing and sharing data insights was another story – that would come next.

From the 2000s through to the present day, a domino effect of new innovations created today’s modern EMM systems. This included the rise of CRM platforms, marketing automation tools and marketing management platforms. Tools like Salesforce, HubSpot and Eloqua became ubiquitous in the 2010s as companies tried to better grapple with – and leverage – their marketing data.

Today we have sophisticated software to manage every aspect of marketing and marketing operations. EMM platforms like HubSpot Marketing Hub have evolved to become all-in-one resources for every aspect of the enterprise marketing strategy and ecosystem.

Let’s get back to the present and check out how these tools work!
 

How Does Enterprise Marketing Management Software Work?


EMM Software contain applications for planning, budgeting, strategizing and executing a company's marketing initiatives. The purpose of the Enterprise Marketing Management system is to simplify what tends to be a very complex marketing environment with some standard features. These include:
 
  • Creative and Campaign Management:

    Plan, launch, manage and optimize marketing campaigns but also plan, create and distribute content.

  • Project Management:

    Create and streamline workflows, track projects, allocate resources and timelines and control budgets.

  • Customer Management:

    Manage customer relationships, create customer segments to use for marketing activities and engage with customers.

  • Asset/Creative Management:

    Store all digital assets in one place, make assets accessible to enterprise marketing team members, ensure version control and maintain consistent brand messaging.

  • Vendor Management:

    Vendor selection, contract negotiation, cost reduction/auditing and vendor communication.

  • Operations Management:

    Align goals and quotas across departments, allocate resources (budgets) and staff, maintain alignment of sales, marketing, IT and other teams.

  • Data Management:

    Collect data, automate data flows, sync data from multiple systems, organize/clean data and keep data secure.


EMMs have a user-friendly interface, integrate easily with legacy systems and can assign roles and permissions to various team members and departments. Though there’s a crossover between what an EMM system can do versus other marketing automation and management tools, the key difference is that EMMs are built for enterprise-level organizations. They can, therefore, handle more complex tasks and scale based on a company’s size and needs.
 

Why Do Enterprise Really Need Enterprise Marketing Management Software?


Large companies face significant challenges. From a recent SAP survey, 74% of enterprise leaders acknowledged that their complex database structures hinder agility, while Forrester also highlighted that streamlined EMM solutions improve decision-making speed by 30%. Nearly 90% of respondents said they're not getting the most from their customer data. Yes, 9 out of 10 companies believed that!

Enterprise Marketing Management Software addresses this common concern by helping large companies scale their marketing initiatives. According to a recent Gartner study, 67% of marketers find EMM Software crucial in managing complex datasets and enhancing coordination across marketing, sales, IT, and operations teams to remain competitive.

Talking of scaling, let’s see how this tool will scale in the future
 

The Future Of Enterprise Marketing Management Software


Some of the most well-known companies on the planet are in the Enterprise Marketing Management business. They include IBM, Adobe, Oracle, SAS and SAP. The Enterprise Marketing Management market is forecasted to reach $545 million by 2025, with a steady growth rate of 6.1% annually, as noted by a MarketsandMarkets report, driven by the adoption of cloud-based solutions and the growing demand for data-driven marketing.

The cloud is the biggest factor contributing to market growth, with cloud-based services making complex Enterprise Marketing Management solutions more accessible for mid-sized companies and more scalable for enterprises. Retaining customers and focusing on better overall customer and client experiences is another growth factor. By aligning data, marketing, operations and resources under one virtual roof, companies can focus on delivering a customer experience that’s class-apart (and actually using all the data and technology they’ve been accruing for the past decade!).
 

Summing It Up


Let’s face it — businesses are grappling with more data and technology than ever before. EMM Software is the dragon-slaying unicorn that can help enterprise marketers manage constantly shifting marketing (especially digital marketing!) and information technology landscape, better leverage their data and defeat the Night King!
 

Frequently Asked Questions

What is Enterprise Marketing Management Software?


Enterprise Marketing Management (EMM) Software serves as a centralized platform for enterprises to unify their marketing processes, teams, technology, and data. It facilitates collaboration among marketing teams, streamlines operations, and provides transparent oversight across distributed teams. EMM Software is equipped with features to manage marketing campaigns, operations, and performance monitoring efficiently. It offers comprehensive tools for email marketing, social media marketing, lead generation, content management, reporting, analytics, and more. Essentially, EMM Software acts as a strategic hub for overseeing all aspects of an enterprise's marketing efforts, ensuring productivity and effectiveness across the board.

How does Enterprise Marketing Management Software work?


EMM Software works by providing applications for planning, budgeting, strategizing, and executing an organization's marketing initiatives. It simplifies complex marketing environments by offering standard features such as creative and campaign management, project management, customer management, asset/creative management, vendor management, operations management, and data management. EMM systems boast user-friendly interfaces, easy integration with legacy systems, role-based access control, and scalability tailored to the needs of enterprise-level organizations. These platforms streamline workflows, enhance collaboration, and empower marketing teams to achieve their goals efficiently.

Why do enterprises really need Enterprise Marketing Management Software?


Enterprises require EMM Software to address the challenges posed by complex marketing ecosystems and vast datasets. Many large companies struggle with database structures that limit their agility and fail to maximize the potential of their customer data. EMM Software helps enterprises scale their marketing initiatives by handling large and complex datasets effectively. Moreover, these platforms foster connectivity and collaboration among marketing, sales, IT, and operations teams, ensuring alignment and efficiency across the organization. By leveraging EMM Software, enterprises can overcome hurdles related to data management, resource allocation, and cross-departmental coordination, ultimately driving growth and success in the competitive landscape.

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  • Vikram

    Vikram Ghatge   Jul 14, 2022 1:54:42 PM

    interesting read

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