Do Good With Corporate Social Responsibility (CSR) Software
Well, Corporate Social Responsibility (CSR) oriented companies believe in a ‘modern bottom-line approach’ that encompasses two Ps: that is, People and the Planet. With these 2 Ps aligned with the other 4 Ps (that is product, pricing, placement and promotion) businesses hold a greater promise (wait is that a fifth P?) for its planet-conscious consumers.
CSR practices are also crucial for businesses for more than sustainable reasons: more than 94% of Gen-Z think companies should address pressing social and environmental issues, while 76% of consumers say they wouldn’t do business with a company that holds views or supports issues that conflict with their own.
Sustainability is no longer about doing less harm. It's about doing more good for a better future. So, let’s see what is in store for your brand with CSR Software!
“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” - The Lorax
These beautiful words by Dr. Seuss were written in the book ‘The Lorax’ more than 40 years ago. The story revolves around a mythical forest creature, Lorax, who tries to stop a money-hungry businessman from chopping down all the trees. In this chaos, enter 12-year-old Ted – a love-struck kid – who wants to plant a real tree for the love of his life Audrey. For this, he must listen to the tale told by a cranky old hermit Once-ler who holds the secret to granting Ted his wish.
This movie was so thought-provoking, not just for children but for adults too leaving undisguised messages for their audiences. For a pre-schooler, it could teach the power of love and nature’s beauty, while as an adult, we could learn how to be more grateful, value nature and take greener steps in day-to-day activities.
For businesses, it served as a looking glass to reconsider their existing efforts and the impact of their actions on the environment. At present, businesses are working on greener alternatives, albeit at the cost of resources or time – but as the Lorax says, a stitch in time can definitely save nine!
Today, more than 90% of the world’s economies have a Net Zero Emission target. With an increase in scrutiny and compliance, every business will rethink its sustainability strategies to turn ambition into action. So, how can businesses streamline their efforts in this aspect? How can they track the impact of their green initiatives?
That’s why they need Corporate Social Responsibility (CSR) Software today – read on!
What Is Corporate Social Responsibility (CSR) Software?
Companies may not have a furry orange Lorax showing them the right way but they have Corporate Social Responsibility (CSR) policies. These self-regulating business models help companies make a concerted effort to operate in ways that enhance rather than degrade society and the environment.
It helps companies be conscious of the impact they have on all aspects of society including social, economic and environmental. Today 64% of CEOs believe their CSR strategies are core to their business and 40% of Fortune 500 companies publicize their CSR efforts via a dedicated section on their website.
Corporate Social Responsibility helps companies be socially accountable to themselves, their stakeholders and the public. So, how can they consolidate all CSR resources in one place, understand what moves worked, track expenses for green initiatives and a lot more?
That’s when the digital Lorax, aka Corporate Social Responsibility (CSR) Software steps in. This software includes features and tools that track the impact of an organization’s CSR efforts and accurately measure its effectiveness by managing, administering and tracking CSR programs that might include environmentally responsible operations, grants and sponsorships, sustainable initiatives and third-party tie-ups, community projects, diversity, inclusion and corporate volunteer management. CSR Software helps companies stay on the right path and ensure transparency with customers, stakeholders and investors!
CSR strategies found its roots not long ago but companies had their philanthropic branches growing since the 1800s. Let’s take a look at how it all began!
The Evolution Of Corporate Social Responsibility Software
With the widespread adoption of CSR today, it is important to know its roots can be traced back to the 1800s – when businesses first began to engage in philanthropy and charitable giving.
We have come a long way today from charity to responsibility; so how did it all begin?
The 1950s and 1960s
The concept of social responsibility began to appear with the rise of social and environmental movements. The term ‘Corporate Social Responsibility,’ was not coined until 1953, when American economist Howard Bowen published Social Responsibilities of the Businessman. In the 1960s scholars began to approach CSR as a response to the emerging problems of modern society.
The 1970s and 1980s
Business adoption of CSR continued steadily in the 1970s and 1980s and the idea of ‘corporate citizenship’ began to gain prominence, emphasizing the social and ethical responsibilities of businesses. In this era, CSR was limited to human and labor rights, pollution and waste management. This was imperative in the 1980s due to the greater deregulation of business, meaning corporations had to engage in more self-regulation and take responsibility for the social impact of their operations.
The 1990s and 2000s
We saw the shift towards a focus on sustainability and creating shared value for all stakeholders. A wide array of events and increasing globalization in the 1990s laid the foundation for CSR as we know it today. Through the 1990s into the early 2000s, the focus began to shift from doing less harm to doing global good and tackling issues, which led to the creation of CSR tools.Today, the importance of CSR cannot be overstated. With 94% of Gen-Z now insisting that companies should address pressing social and environmental issues, the need for Corporate Social Responsibility (CSR) Software is more prevalent than ever. Here’s how it can help businesses.
How Does Corporate Social Responsibility (CSR) Software Work?
Corporate Social Responsibility (CSR) Software automates all aspects of CSR operations from volunteer management to donation efforts and impact tracking. Its digital abilities and tools can be used to track, manage and improve their social responsibility efforts as it centralizes the administration of CSR projects in categories, such as education, social welfare, green initiatives and environmental work.
The CSR Software also helps manage grants, donations, sponsorships, volunteer work schedules and much more to produce social value. With insightful sustainability and ESG reports in real-time, it ensures businesses maintain compliance with international laws and standards. The integration of CSR Software helps measure the use of resources and program effectiveness to improve policies. Wow, well those are some lean-green-social-good-machine features!
What features should you look for to know you have picked the right Corporate Social Responsibility (CSR) Software? Great question – here's the answer!
Features Of Corporate Social Responsibility (CSR) Software
While organizations may have the environment and society’s best interests at heart, a good way to stay on top of these initiatives is a good CSR-tracking system. In The Lorax movie, Dr. Seuss shows the thriving businessman Once-ler whose greed made him chop all the trees down eventually leaving him all alone with his misery. If he had known about the features of CSR Software, he might have had a different ending!
It’s too late to guide Once-ler, but for you, we present a list of functionalities your CSR software must have:
Manages Corporate Social Responsibility (CSR) initiatives
Audits business practices for actionable insights
Measures the progress and impact of CSR programs
Issues reports and communications with tools in-built within the platform
Shows users analytics reports and other important information about CSR strategies in progress
Integrates with existing software to allow a common workflow
Well, that was awesome – but do we really need CSR Software?
Importance Of Corporate Social Responsibility (CSR) Software
We get it, you’re still on the fence. Social responsibility may show delayed gratification but in today’s tech-first world having a sustainable and long-term CSR success strategy is not possible without CSR Software. The Importance Of Corporate Social Responsibility (CSR) Software is highlighted through outcomes such as:
Helps automate repetitive tasks and reduce manual effort and time.
Helps transform processes using best practices across teams.
Ensures you comply with government, regional, and international legislation and compliance.
Makes it a one-stop platform that connects teams, employees, consumers, NGOs, and stakeholders and making it easier for feedback and collecting analysis.
Collects real-time reports, analyzes data, assesses the impact, updates company targets and administers requirements.
The importance of CSR Software cannot be overstated – and it shows in its benefits to your organization!
Benefits Of Corporate Social Responsibility (CSR) Software
We absolutely love a streamlined process that leverages technology to organize and make our outcome efficient. However, this is not the only benefit a CSR Software has – there’s much more to it, like:
Central CSR Databank
A central platform and a login portal for all relevant users to collect, organize and maintain their CSR efforts helps reduce the time and effort needed to track projects.
Improved Process Efficiency
By optimizing administrative efficacy and processes, CSR Software streamlines tasks.
Compliance With Sustainability Goals
CSR Software can be configured to track your company’s energy usage, carbon footprint and overall CSR efforts.
CSR Software manages your data robustly by reporting, tracking and publishing valuable insights enabled by analysis.
Enough about the present, let’s look at the road ahead for CSR Software.
Brighter Days Lie Ahead – The Future Of CSR Software
Companies are more cognizant of their actions today and work to lessen negative environmental effects to perform better in terms of social responsibility. They are placing an increasing focus on sustainability and the need for CSR Software is growing as a result.
The global CSR Software demand is booming, the credit is attributed to enterprises' growing awareness of CSR and the requirement for compliance with CSR-related legislation. Thanks to its simple setup and minimal maintenance costs, as compared to on-premises systems, cloud-based CSR Software will see high adoption soon.
These intentions are backed by numbers since the market size for the Corporate Social Responsibility Software Market is anticipated to reach USD 1.4 billion by 2028. The days ahead look brighter, Lorax!
Before we leave you with your thoughts, here are some of ours to sum it all up.
Corporate Social Responsibility has proved to be a boon to a company’s brand image due to its contribution in making the world a better place. To sum it all up, Corporate Social Responsibility Software assists in employee well-being, supporting small businesses, going green, equality, inclusion and diversity in workplaces ensuring business transparency and social contribution.
While companies endorse many such initiatives, Corporate Social Responsibility (CSR) Software helps them keep on top of these claims and do social good. Be it philanthropy, volunteering, equality campaigns, or environmental awareness, the corporate world is pivoting toward kindness for the greater good - all thanks to CSR Software!
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