TechDogs-"Blogging Platforms Explained"

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Blogging Platforms Explained

By TechDogs Editorial Team

TechDogs
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Overview

There was a time when humanity was blogging simply to share their thoughts and opinions with the world. How the times have changed now. With one really long blog post is published every 0.5 seconds, blogging is a multi-billion-dollar industry. It has completely changed the way people create and share content on the Internet and is a source of livelihood for millions of people. However, have you ever thought, 'What about the technology that made this possible? What about Blogging Platforms?' If you have, then great, we are going to learn precisely what a Blogging Platform is, what does it do, where did it come from and where it is going... So, keep reading.
TechDogs-Take Tour A Tour Into The Blogosphere-"Blogging Platforms"

152 million! You read that right; there are over 152 million blogs are currently floating on the Internet cloud. Blogging only really started in the mid - 1990s and is already making 90s kids feel inferior and clueless by conquering 1/4th of all Internet sites.
 
Putting some more math into that already staggering number, it will take you more than 41,600 years to read all the hosted blog currently online even if you read 10 blogs (this blog included) a day and don't forget - a new article is published every 0.5 seconds through blogging site! That's a whole lot of reading.
 
How did we get so far, so fast?  
 
Answer? A whole lot of Blogging Platforms...
 
What? The secret is the best Blogging Platform and the not content of the blog? Of course, your audience will come to your blog to read your content but it is the Blogging Platforms that make it so easy for you to create and publish some great-looking blogs.

Interesting! I want to know more about Blogging Platforms! 
 
We thought you'd never ask! So, without further ado, let's start (after all, you have 9 more blogs to read after 😉)


What Is A Blogging Platform?

  TechDogs-What Is A Blogging Platform?-"Blogging Platform" That Helps You Store And Manage Your Content, Including Images, Videos, Documents, Links And More Elements That You Need For Your Blogs
A Blogging Platform is a stage where bloggers can show off their moves. Just Kidding! It's obvious by the name that Blogging Platforms are solutions that allow you to create, publish and manage your blogs. After all, how else will everybody in the world appreciate Karen's ability to pick out great outfits every day? #FashionBlog #OOTD

A traditional website is a collection of webpages that can be accessed through a web hosting service and an internet connection. Although the lines are blurred now, a blog post is also a type of website where the content is updated a little more frequently than a website.

Similar to a website builder, a Blogging Platform can also help you store and manage your content, including images, videos, documents, links and more elements that you need for your blogs (more or less like the content management system).


Evolution Of Blogging Platforms


Did you know the term blog was not coined till the end of the 20th century? However, the story of blogging began a few years earlier, making Justin Hall in 1994, one of the first bloggers ever. The earliest blog post were nothing more than a side salad with common website meals. Before the mighty Blogging Platforms were invented, the 'Online Diary' was added as part of the website and updated manually. People would physically update the text-based HTML code with FTP (File Transfer Protocol) on the blogging tool to display the post in reverse chronological order (latest post first).

Developers had to manually code a new HTML file at the start of each day as a new diary entry. At the end of the month, each entry was archived into a folder that contained separate HTML pages, one for each day of the month. Keeping the heritage alive, this text-based approach of organizing files defined the future blogging trends that were later mimicked by several blogging solutions.

The evolution of these Blogging Platforms was to keep publishing weblogs in reverse chronological order made it easy for the non-techy crowd or to say hobby bloggers to jump aboard the blogging site. This ultimately resulted in the popularity of Blogging Platforms and the art of blogging that we enjoy today.

Fun Fact: The term weblog was truncated to 'blog' by Peter Merholz, who jokingly broke the word weblog into the phrase we blog on the sidebar of his blog Peterme.com

Enough about the past, how does a Blogging Platform actually work?


How Do Blogging Platforms Work?

  TechDogs-How Do Blogging Platforms Work?-2D Image With A Character Showcasing The "Outline Of Blogging Platform"
Blogging Platforms are designed to make blogging simpler for you. You can create and publish a post, add attractive images and videos of your choice, display the date that the blog was published, boast about the number of times your post has been liked and shared by other people, etc. The online Blogging Platforms even allow users to assign categories to the post with specific tags, making it easier for your audience to find more posts from the same tag. You can also make your blog search engine friendly through search engine optimization and feature your blog content with relevant keywords, also by adding up affiliate link of social media platform.

Do these advanced features seem similar to that of a website builder? There was a time when the systems of blogging tool and a website building program were miles apart; however, today's website builder or a blogging Content Management System (CMS) can both perform similar functions. Most organizations do prefer using advanced CMS like WordPress, which helps them create static pages for their website and regularly update their blogs.


Must-Have Elements Of A Blogging Platform

  TechDogs Must-Have "Elements Of A Blogging Platform"-2D Image In Referance To Elements Of A Blogging Platform-Displaying Recent Posts-What You See Is What You Get (WYSIWYG) Editor-Admin And User Management-Ability For Readers To Comment-Ability To Market Your Posts-Performance Tracking
While every Blogging Platform has its own USPs, below is a list of 6 most essential features that every great business Blogging Platform must have:
 
  • Displaying Recent Posts

    You and your team must be able to keep up with posts published on your blog, especially if your organization publishes blogs in double and triple digits every month. Being able to get information like the most recent posts, the date and the time the post was made, the author of the post and much more, making it easier for you to manage your blog.

  • What You See Is What You Get (WYSIWYG) Editor

    In an ideal world, coding would be as easy as slicing a cake but it's not and asking the non-technical crowd to publish HTML-based blogs is a recipe for disaster. That is why Blogging Platforms have evolved and have given the people what they asked for: a WYSIWYG editor that makes the process of creating and editing a blog super easy. You can also use various plugins provided.

  • Admin And User Management

    Especially true for bigger teams with access to your blog site publishing tool, a business Blogging Platform must have a robust admin and user management system.

  • Ability For Readers To Comment

    Along with it a suitable domain name should be considered while hosting the blogs on to the blog site. How else can your viewers tell you how much they liked or disliked your post and what another way can User: KakashiSensei_1234 share his very strong opinion about the accuracy of the Sharingan without a commenting system on your Blogging Platform? Comments are an excellent way for readers to start a conversation with/ about you and for you to get new ideas.

  • Ability To Market Your Posts

    Nobody will read your posts if you don't market them well. Thus, your business Blogging Platform must allow you to promote your blog on social media, share and distribute your posts efficiently through other popular blogging platform and medium partner program.

  • Performance Tracking

    Next in line comes the performance tracking of the blogs hosted on the platform, which involves a lot of metrics, including answers to the questions like how your viewers perceive your hosted blog, the most popular topics on your blog platform and the number of times a blog is shared on other channels. These parameters will help you make an informed decisions about what will benefit your blogging the most.

 

The Need For Blogging Is The Need For Blogging Software


Blogging is an essential part of your business's content marketing strategy and feature can help you and your business in multiple ways. It can help you connect with your users, establish your custom domain name to build on the custom domain authority. It can even help increase your website's ranking on the Search Engine Result Page for Google, Bing, or any other search engines (who are we kidding, we all know it's only Google). Blogs are one of the most important seo tools' to grease your customer's buying journey.

Could any of this be possible without an impressive Blogging Platform?

Hence proven. Blogging Platforms are important for businesses because the art of blogging itself is irreplaceable.


Big Names In The Blogging Industry


Here are some of the most popular Blogging Platforms -
 
  • WordPress

    The most famous of them all, WordPress.org is an open-source, free Blogging Platform that can be used to create a blog or website.

  • Blogger

    Blogger is Google's way of entering into the Blogging Platform market. Blogger is minimalistic, free platform which is easy to use and an excellent way for non-tech-savvy users to start a personal blog platform.

  • Wix

    The most unique one on the list, Wix is actually a hosting service to build websites. Currently, their target audience involves small businesses and entrepreneurs looking for a drag and drop tool to design their website and start blogging with their Wix Blog app.


What's Next For The Blog Publishing Industry?


When talking about the future of Blogging Platforms, WordPress is the only word that comes to mind. WordPress will be ruling the market (as it is now, with over 50% of the market share), while the rest of the Blogging Platforms will have to pick up what's left. Then again, once upon a time, we thought MySpace is the shiz and most GenZ's reply to that will be 'My whaaaaat?' 

On a serious note, we can see a constant demand for newer, fresher and better content to easily reach the masses. This will urge the Blogging Platforms to evolve as the demand shifts from high-performing Blogging Platforms to a content distribution friendly system that can deliver content marketing in real-time like Medium and Twitter. We should also expect a change in the monetization policies on Blogging Platforms as an answer to search engine's continued policy of heavily penalizing the display of intrusive ads.

It is also highly plausible that the Blogging Platforms soon might also be equipped with tools to make most of Artificial Intelligence (AI) Technology and content management bots to generate, manage, monitor and market the posts. Vlogging (video blogging) and Virtual Reality (VR) are also likely to be a big part of blogging in the near future.

The right Blogging Platform could be your ticket to make it or break it. Good blogging software is easy to set up, looks good, is secure and helps you to promote your blog. The Blogging Platforms with futuristic concepts can even enable you to reach your audience in real-time! What more plugins can a blogger ask for?

Do you think this blog post is worthy of being added to the blogosphere? Let us know in the comments which Blogging Platform you are using and why?

Frequently Asked Questions

What is a Blogging Platform and how does it differ from a traditional website?


A Blogging Platform is a solution that enables individuals or businesses to create, publish, and manage their blogs. Unlike traditional websites, where content may be updated less frequently, a blog typically features regularly updated content in a reverse chronological order. Blogging Platforms provide tools for storing and managing various elements such as text, images, videos, documents, and links necessary for creating engaging blog posts. Essentially, they function as content management systems tailored specifically for blogging purposes, making it easier for users to share their thoughts, insights, or expertise with their audience.

How do Blogging Platforms work and what features do they offer?


Blogging Platforms are designed to simplify the process of creating and publishing blog posts. They typically come with user-friendly interfaces and features like WYSIWYG (What You See Is What You Get) editors, which allow users to create and edit content without requiring coding knowledge. Additionally, these platforms often include features for assigning categories and tags to posts, optimizing content for search engines, and integrating with social media platforms for marketing purposes. Advanced Blogging Platforms may also offer capabilities for user and admin management, allowing teams to collaborate on content creation and publication.

Can you elaborate on how Blogging Platforms work and their role in simplifying the blogging process?


Blogging Platforms are designed to simplify the process of creating and managing blogs. They offer user-friendly interfaces, allowing users to easily create and publish posts, add multimedia elements, and customize the appearance of their blogs. The platforms also facilitate functionalities such as categorizing posts with tags, making blogs search engine friendly through search engine optimization, and supporting the integration of affiliate links or social media sharing. These advanced features aim to make blogging accessible to a wider audience, even those without technical coding skills, ensuring a smoother and more enjoyable blogging experience.

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