TechDogs-A Beginner’s Guide To "Consumer Rating & Review Software"

Marketing Technology

A Beginner’s Guide To Consumer Rating & Review Software

By TechDogs Editorial Team

TechDogs
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Overview

When was the last time you purchased something without checking its reviews online? Chances are you don't even recall. Did you know, just like you, 9 out of 10 consumers will also make buying decisions only after online review about a product or a service? Product reviews are a more grandiose equivalent of word-of-mouth publicity and we humans are social creatures that trust other people's judgments before making our decisions. If that's true, businesses that are not leveraging the power of consumer reviews are missing out on a whole lot of potential business. However, managing thousands of reviews, all over the Internet, can be overwhelming for businesses. Fortunately, we have Customer Rating and Review Management Software, enabling you to make the most of these reviews and come out glorious! Read all you need to know about Customer Rating and Review Management Software.
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Being a tech connoisseur, we are sure that buying a new smartphone is no mean feat for you but, one does need to be confident about the process. You first filter the brand you want to buy – the one you have used before, the one you trust. You then zone in on the features you want in your new gadget, from a 12-megapixel camera to how long the battery lasts, the possible software updates, etc. You will glance at the reserve balance in your bank account and decide on your budget. After all this, you want the green signal from other tech lovers like yourself, so you head on to your favorite tech review site to check out the reviews of the smartphone. 

We, humans (not very bright), are wired to put our faith in others' judgments and behaviors and make our decisions based on what others are doing or not doing. Not so different from the 9 out of 10 people who read online reviews before purchasing from a business.

This is why brands have to keep an eye on reviews and regularly act to maintain their brand value. One bad review and it's all downhill from there. Apart from bad reviews, the biggest challenge brands face is that customers have numerous channels to share their feedback - email, social media, consumer redressal website, etc. Should a brand keep their Google reviews in check or those on their Facebook page or those on Amazon? A mess, right?

Fret not - Consumer Ratings & Reviews Management Software is here to rescue. It will take care of all your review woes; read on to know how.

First things first, let's start with what is Consumer Rating & Review Software.
 

What Is Consumer Ratings And Reviews Software?


We've all come across the "Rate this App" pop-up whenever we use a new application. If you give a good rating or click on 'Rate Now,' the application redirects you to the Google Playstore or Appstore to record your feedback. This is one of the many features of Consumer Ratings and Reviews Software. It helps you collect, monitor and direct feedback and rating such that it can be used to build your online persona.

Often used interchangeably with Reputation Management Software and Review Management Software, a Consumer Ratings & Reviews Management Software is a tool that allows businesses to generate and host reviews and ratings, respond to customer review and feedback on their website or other digital channels and manage their brand reputation.

The market is flooded with Consumer Ratings & Reviews Management Software such as TrustPilot, Feefo, Bazaarvoice and Reevoo, to name a few.

Liked this? You’ll love its history even more.
 

The Evolution Of Ratings & Reviews Software


Just like the evolution of Pokémon, Ratings And Review Management has come a long way. Until the 20th century, business review were mostly limited to, "Hey, I got this amazing skirt from that store. You should check out their collection,” a.k.a. word of mouth (the Pichu!).

It wasn't till the late 1990s that reviews moved to an online space (the Pikachu!) and appeared on sites like eBay, where you could get merchant and product reviews for things you were interested in. Over time, dedicated websites for reviews such as Rate It All, Deja and Epinions came into being. Soon, everything came with a review option-from the social media platforms to the app store/ Playstore; all digital spaces were collecting ratings and feedback. With the rise of product and service review platforms, the need for monitoring these reviews came to light. It required a new level of evolution (the Raichu!) in terms of Review And Rating Management. As a result, Ratings And Reviews Software was developed.
 

How Do Ratings And Reviews Software Work?

 
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Just like the number of houses at Hogwarts, Ratings And Review Software works on four levels.
 
  • Urging Users To Write Reviews

    You need to understand that reviews and ratings are essentially a type of user-generated content (UGC). Your users are not sitting idle all day waiting to review your brand. So, they need a little wooing and pleasing from your end and the Ratings And Reviews Management Software helps you do that. Among other things, it allows you to send automated feedback emails, add the rating pop-up to your mobile applications, include feedback hosting on your website, set automatic responses to these reviews, all aimed at pushing your user reviews to hype up your brand. Additionally, as people love free stuff, it also allows you to offer incentives such as coupons, discounts, gift cards to users in exchange for a positive review. 

  • Effectively Managing Reviews On Various Sites

    Once you have the reviews from customers, you need a system to supervise them, right? A Ratings And Reviews Management Software comes handy here as well. It collates consumer review and feedback from third-party review sites including Google, Facebook, TripAdvisor, etc. and monitor/ manage them all from a single dashboard. Additionally, it allows you to set specific alerts, based on customer sentiment, set auto-response templates, or assign an employee for responding. Most importantly, it will identify any fraudulent reviews intended to soil your efforts. No more gaming the review system!

  • Building Trust By Pushing Reviews On Website

    Now that you have generated enough ratings and reviews, you also need to use them well. A Ratings And Reviews Management Software has integrations with third-party review platform and social media sites, so it can automatically collect reviews from these sites and push them your website to glorifying your brand. The software can publish your positive reviews on your website's pages, including category pages, product pages, and checkout pages, which will help build customer experience and trust to increase your customer conversion rate.

  • Analyzing The Results

    Software is pretty much useless if it can't monitor and analyze your performance and improvement over time. Review Management Software collates and compares feedback data over time to spot trends and monitor growth and report it all on the dashboard. Not just that, it also helps you get sentiment analysis and understand how your customers across channels collectively feel about your product or service. Moreover, it also allows you to compare your performance with your competitors. Isn't that a nifty tool?

 

Why Do Businesses Need Ratings And Reviews Software?


You are not Dumbledore. You don't have a Pensieve, a magic crystal or exceptional powers to know all that's happening around you. So, Ratings And Review Management Software becomes your tool to monitor and grow your business's image. A comprehensive Ratings And Review Management Software can help your business grow in three ways: 
 
  • Build A Kickass Online Image

    Every Review Management Software has one key goal - showcasing positive reviews and dealing strategically with negative reviews. It allows you to generate good reviews and feedback, then showcase it on different channels and engage with your customers. At the same time, it also looks out for any negative review and helps you handle it adequately. Overall, it helps build your online image.

  • Saves Time

    As a single management platform, Ratings And Review Software saves you time as you no longer have to juggle between applications, platforms and websites to know what your customers have to say.

  • Boost Local SEO

    Online reviews are the fifth most important factor that affects a business's rank on search engines. As Google Maps and Google Reviews are integrated, Google directly filters out business with high ratings and shows them on top. With better reviews, you get a leg up on your competition along with better visibility.

 

What Lies Ahead For Consumer Ratings And Review Software?


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The field of Ratings And Reviews Management is highly dependent on the platforms available for customers to provide ratings and reviews. As more and more rating platforms and review sites come into existence, Review Management Software would have to evolve to integrate them all. One can expect Artificial Intelligence to take over and help businesses manage and monitor these review platforms better.

However, the real future of review management is reputation marketing. Your growth and competitive edge are dependent on your brand's reputation. Your reputation has the power to bring opportunities to your door or diverting them to your competitors. So, instead of using Ratings And Review Management Software for dealing with issues and fighting fires, your ultimate aim with the software should be to cultivate customer feedback such that they can become your brand ambassadors. After all, "the purpose of a business is to create a customer who creates customers."

Frequently Asked Questions

What is Consumer Ratings and Reviews Software and how does it benefit businesses?


Consumer Ratings and Reviews Software, also known as Review Management Software or Reputation Management Software, is a tool designed to help businesses collect, monitor, and respond to customer reviews and feedback across various digital channels. These software solutions enable businesses to build their online reputation by hosting reviews and ratings, responding to customer feedback, and managing their brand image effectively. With features like automated feedback emails, rating pop-ups, and review monitoring dashboards, Consumer Ratings and Reviews Software streamline the process of generating positive reviews, handling negative feedback, and improving overall customer satisfaction.

How does Consumer Ratings and Reviews Software work?


Consumer Ratings and Reviews Software operates on multiple levels to facilitate the review management process effectively. Firstly, it encourages users to write reviews by implementing strategies such as automated feedback requests, incentivized reviews, and user-friendly interfaces. Once reviews are generated, the software helps businesses manage them by consolidating feedback from various third-party review sites into a single dashboard, allowing for centralized monitoring and response. Additionally, these software solutions enable businesses to showcase positive reviews on their website and social media platforms, enhancing brand credibility and customer trust. Furthermore, Consumer Ratings and Reviews Software provides analytical tools for tracking performance metrics, identifying trends, and comparing results with competitors, thereby facilitating data-driven decision-making and continuous improvement efforts.

Why do businesses need Consumer Ratings and Reviews Software?


Businesses require Consumer Ratings and Reviews Software to effectively manage their online reputation, save time, and improve their search engine visibility. By leveraging these software solutions, businesses can showcase positive reviews, address negative feedback, and engage with customers across multiple digital channels, thereby enhancing their online image and brand credibility. Additionally, Consumer Ratings and Reviews Software streamlines review management processes, saving businesses valuable time and resources that would otherwise be spent on manually monitoring and responding to customer feedback. Moreover, by accumulating positive reviews and improving their overall rating, businesses can boost their local SEO ranking and gain a competitive edge in search engine results, ultimately driving more traffic and revenue to their business.

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