Hi! Lately I have been thinking a lot about how automation is changing online business. It is especially impressive when smart tools help not only sell, but also create a unique experience for each visitor. This is no longer just a chatbot, but a real assistant in choosing.

Our store had a long period of stagnation: advertising generated traffic, but only a few made real purchases. We had already tried changing the design, improving navigation - but all in vain. Then someone from the team suggested trying the AI ​​assistant. To be honest, I was skeptical, but the result was truly impressive. AI has become like an invisible but effective salesperson: it helps you choose, responds quickly, and is not intrusive. Later, I found a great article that explains why such tools are now worth their weight in gold: ai assistants for ecommerce. I highly recommend it — the article helped me better understand how AI influences sales and how to use its potential to its full potential.