Stop us if you've heard these before:

"Cold emailing is outdated."

"Sending cold emails is just not worth the time and effort."

"No prospect is going to engage with cold emails when you have LinkedIn and social media."

We are sure most modern marketers have come across similar sentiments online. In fact, you don’t have to be a marketer to realize that sometimes email marketing feels outdated and spammy. So, why do lead gen and demand gen marketers still prefer cold emailing?

The answer, according to a survey by the Rain Group, is that 80 percent of buyers prefer to be contacted via email, as they are less intrusive and do not need real-time responses. Yet, you must also consider that 77 out of 100 cold emails are not even opened by the prospect. Yes, cold emailing can be convenient but also very competitive!

So, the question is: how can your cold emails be one of the 23 percent that prospects open, engage with and act on? How can your cold emailing strategy be consistently successful?

Well, dive into this comprehensive guide and make your cold emailing campaigns a success every time!
 

Why Should You Choose Cold Emailing?

First thing first: let’s understand why marketers still use cold emailing.

Although there are several advantages, here are the key benefits of cold emailing that have made it a staple of lead gen, demand gen and B2B marketing practices:
 

• Precise Targeting:

  Cold emailing allows you to target specific audiences that you think will benefit from your products and services, leading to higher engagement.

• Scalability:

  Cold emailing is highly scalable, allowing you to send a hundred or a few thousand of emails, depending on the audience.

• High ROI:

  When done correctly, cold emailing provides a higher return on investment (ROI) than other marketing outreach approaches.

Now, are you ready to learn the secret sauce of cold emailing success? Scroll on!
 

Best Practices For Successful Cold Emailing

To craft a killer cold emailing campaign that converts, make sure to include these best practices:

• Avoid Sending The Same Cold Emails:

  Templatized cold emails disengage prospects while personalized emails demand more attention and interest. Email marketers must thoroughly research the recipient’s industry, pain points, preferences, common interests, etc. to create personalized emails.

• Focus On The Recipient’s Pain Points:

  While this may seem counter-intuitive, mentioning the prospect’s pain points shows that you have done your homework and understand the problems they face. This will help boost your credibility and make the prospect more likely to engage with your cold email.

• Create An Intriguing Subject Line:

  The subject line of your cold email can be the difference between a prospect turning into a paying customer or your email ending up in the trash. So, keep your subject lines engaging by using the recipient's name or asking a question.

• Specify What You Are Offering:

  Last but not the least, specifying your value proposition is the most crucial part of any cold email. Explaining how you can add value to the prospects’ lives and why your email is worth their time is the crux of cold emailing.

Now that we know the best practices for creating a high-conversion cold email, let’s explore some effective templates, shall we?
 

Successful Cold Emailing Templates To Try!

 

1. AIDA Template

 

AIDA (Attention-Interest-Desire-Action) is a popular cold email template to capture your prospect’s attention, generate interest and lead to desirable actions.

Hi [prospect’s name],

I was going through your recent press release and noticed [a challenge] that you are facing. (Attention)

Would you be interested in exploring a solution for overcoming [the challenge] and [accomplishing a goal]? (Interest)

I am from [company name] and have helped clients such as [client A] and [client B] achieve [goal A] and [goal B] consistently. We would like to do the same for you, given the opportunity. (Desire)

When can we get on a call to discuss this? (Action)

 

2. BAB Template

 

BAB (Before-After-Bridge) helps recipients visualize better versions of their lives or businesses after using your product or service.

Hi [prospect’s name],

Are you facing [problem A] and [problem B]? (Before)

You’re not alone! [Client A] struggled with the same issue until they started using [product or service] to achieve [Goal A] and [Goal B]. (After)

Would you be interested in a 10-minute call to explore?

 

3. PAS Template

 

PAS (Problem-Agitate-Solve) first highlights the recipient’s pain points, then emphasizes how it makes their lives more difficult and finally offers a solution that addresses these problems.

Hi [prospect’s name],

Are [Problem A], [Problem B] and [Problem C] taking a toll on your business? (Problem)

We understand how they can severely limit you from achieving [goal A] and [goal B]. (Agitate)

Our [product or service] helps businesses like yours consistently attain [outcome A] and [outcome B]. (Solve)

Would you like to discuss your requirements over a call?

 

Conclusion

While the chorus of naysayers will keep saying cold emailing is dead, it is still the best form of outreach for marketers. Using these industry best practices and proven templates, you will be able to craft optimized, tailored and effective cold emails that are opened and acted on.
So, go forth and make every cold email count!