Why brand and performance marketing must converge The growing importance of pipeline quality over lead volume How structured ABM improves targeting and conversion Why marketing-sales alignment is critical for revenue growth How marketing teams can transition from influence to ownership The role of a P&L mindset in modern marketing leadership

Bridging The Brand-Demand Gap FT. Giridhar Gorur, Director Marketing, Industry Division At Grundfos

Featured

Podcasts

Overview

B2B marketing is evolving beyond traditional funnels into a more integrated, commercially accountable function.

In this episode of TechDogs’ Marketing Growth Fuel, Vikram speaks with Giridhar Gorur from Grundfos about how marketing leaders can bridge the gap between brand, demand generation, and revenue outcomes in complex industrial environments.

We discuss

Why brand and performance marketing must converge
The growing importance of pipeline quality over lead volume
How structured ABM improves targeting and conversion
Why marketing-sales alignment is critical for revenue growth
How marketing teams can transition from influence to ownership
The role of a P&L mindset in modern marketing leadership

If you’re a B2B marketing leader, sales leader, or GTM strategist navigating performance pressure and revenue accountability, this episode offers practical and actionable insights.

🔔 Subscribe: https://tinyurl.com/TDYTSub
🔔 Stay updated: https://www.techdogs.com/newsletter
🌐 Visit: https://www.techdogs.com

Fri, Apr 10, 2026

Vikramsinh Ghatge

Senior Director, Marketing And Editor-In-Chief TechDogs

Vikramsinh Ghatge is an accomplished marketing leader with over a decade of experience leading B2B marketing growth, digital consulting, and creative technology initiatives. He has built and scaled high-performance marketing engines across industries like SaaS, industrial automation, AR/VR, and pharma. His expertise lies in aligning storytelling with business strategy, enabling brands to drive meaningful engagement and measurable outcomes. He is the creator of Vik’s M.I.X., a thought leadership newsletter exploring AI-powered marketing, creative strategy, and emerging technology. His work has been featured on TechGloss, TDWI, and Namaste UI. With an MBA in Marketing and an MS in Bioinformatics from the University of Manchester, Vikram combines data fluency with narrative instinct—operating at the intersection of innovation, analytics, and content impact.

Enjoyed what you read? Great news – there’s a lot more to explore!

Dive into our content repository of the latest tech news, a diverse range of articles spanning introductory guides, product reviews, trends and more, along with engaging interviews, up-to-date AI blogs and hilarious tech memes!

Also explore our collection of branded insights via informative white papers, enlightening case studies, in-depth reports, educational videos and exciting events and webinars from leading global brands.

Head to the TechDogs homepage to Know Your World of technology today!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.

Tags:

B2B Marketing Demand Generation ABM Pipeline Quality Revenue Marketing Sales Alignment Industrial Marketing Marketing Strategy

Join The Discussion