Why enterprise buyers are drowning in AI-driven noise The rise of invisible discovery and clickless journeys Why differentiated POV is the new brand engine How semi-private communities drive real credibility Hybrid engagement as a sustainable competitive advantage AI for depth, not just automation

Amit Shah, CMO – Zycus, On Hybrid Growth, Category Creation & The Future Of B2B Trust

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Overview

Enterprise B2B growth is entering a new phase where influence is invisible, trust is fragile, and hybrid engagement becomes a competitive edge.

In this episode of TechDogs’ Marketing Growth Fuel, Vikram speaks with Amit Shah, CMO at Zycus, about why enterprise buyers are overwhelmed, why attribution models are losing relevance, and how category creation requires both digital education and in-person validation.

We discuss:

Why enterprise buyers are drowning in AI-driven noise
The rise of invisible discovery and clickless journeys
Why differentiated POV is the new brand engine
How semi-private communities drive real credibility
Hybrid engagement as a sustainable competitive advantage
AI for depth, not just automation

If you’re building enterprise SaaS, scaling GTM, or navigating AI-led disruption, this episode offers sharp and practical leadership insight.

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Fri, Mar 13, 2026

Vikramsinh Ghatge

Senior Director, Marketing And Editor-In-Chief TechDogs

Vikramsinh Ghatge is an accomplished marketing leader with over a decade of experience leading B2B marketing growth, digital consulting, and creative technology initiatives. He has built and scaled high-performance marketing engines across industries like SaaS, industrial automation, AR/VR, and pharma. His expertise lies in aligning storytelling with business strategy, enabling brands to drive meaningful engagement and measurable outcomes. He is the creator of Vik’s M.I.X., a thought leadership newsletter exploring AI-powered marketing, creative strategy, and emerging technology. His work has been featured on TechGloss, TDWI, and Namaste UI. With an MBA in Marketing and an MS in Bioinformatics from the University of Manchester, Vikram combines data fluency with narrative instinct—operating at the intersection of innovation, analytics, and content impact.

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Tags:

HybridB2B SaaS GTM Category Creation Enterprise Growth Influence Led Marketing AI In Marketing B2B Trust Marketing Growth Fuel TechDogs Podcast

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