Name: The Hidden Cost Of Ignoring Digital Accessibility: How To Win More Customers, Boost Retention, And Increase Loyalty
Start: 2024-05-16T00:00:00+00:00
End: 2024-05-16T00:00:00+00:00

Event Concluded

Event Type

Webinar

Date

May 16, 2024

Time

5:00

Event Linkhttps://www.acquia.com/events/webinars/hidden-cost-ignoring-digital-accessibility-how-win-more-customers-boost-retention

About Event

Digital experiences are ever changing, but a new priority is arising at the desks of marketing and IT business leaders — digital accessibility. For years, the state of digital accessibility has made slow progress; WebAIM’s 2024 report on website accessibility found that 95.9% of home pages had detected Web Content Accessibility Guideline (WCAG) 2 failures. And businesses are paying the price. How do you ensure that your organization isn’t missing out on growth opportunities by not delivering accessible digital experiences? How do you encourage and build an accessibility-first mentality within your organization? And how do you ensure education, accountability, and compliance? Join us for a fireside chat between Jennifer Griffin Smith, Matt Wettmore, and Lars Sørensen as they take an honest look at the challenges of tackling digital accessibility at an organizational level, how technology can be both a benefit and a pitfall, and how an accessibility focus can help you grow your business.

Tags:

Digital Accessibility Customer Satisfaction Customer Retention Business Growth Acquia Webinar 2024

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