Event Concluded
Social Media
Social Media: Paid, Owned, Earned
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Virtual
Nov 16, 2022
12:00 PM PST/ 01:00 PM /MST 02:00 PM / CST 03:00 PM EST
About Event
Social media is increasingly being used for developing connections and advocacy efforts. Utilizing a mix of owned, earned, and paid social media increases engagement, raises awareness of your brand, and ultimately improves your bottom line. It’s a balance of what you are saying, what others are saying about you, and what paid messages are purchased. This session will provide insights for establishing a social media plan incorporating owned, earned, and paid media.
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