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TechDogs-"Seeing Connected TV Through A Search Marketer Lens"

Marketing Technology

Seeing Connected TV Through A Search Marketer Lens

By Martech

Martech
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About Event

As a search marketer, you have your tactics on lock. You know how effective search is for intent-based marketing. But paid search has limits, for while it’s unmatched for capturing intent, it struggles to generate intent if you feel like you’ve maxed out, it may be time to test Connected TV. CTV has transformed television advertising into a scalable, intent-based marketing tool that search marketers can’t afford to overlook.
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