Event Concluded
Financial Technology
Reimagining Brand Strategy in Financial Services
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About Event
The financial services industry is experiencing a profound transformation, driven by rapid technological advancements, evolving customer expectations, intensified competition, and increased regulation. Amid these shifts, brand strategy is at the forefront of how financial firms attract, engage and retain customers. As we approach 2025, how are financial services leaders rethinking their brand strategy? What role will technologies like generative AI, immersive tech, and blockchain play in shaping brands and unlocking new opportunities for engagement? From AI-powered personalisation to sustainability-focused branding and omnichannel strategies for Gen Z, how can firms build trust while creating sustainable, impactful brands? This evening event, organised by the Financial Times and Siegel+Gale, where senior banking and finance leaders will gather to explore how branding can be a powerful driver of long-term business value. This session will feature expert insights on brand strategy that will shape the future of the financial industry.
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