Event Concluded
Automation
Insights on Automating a More Personalized Fan Experience in Real Time
By Salesforce
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About Event
The best media and entertainment businesses know they have to give the fans a memorable experience — while simultaneously growing revenue and innovating. Today, the needs and wants of live event attendees are constantly changing in response to global events. See how a top event promotor has doubled down on digital-first marketing to lift revenue, lower CPA, and reduce effort. Join Lauren Heintschel Darling from AEG Presents and Cory Davis from Salesforce Marketing Cloud as they discuss how AEG Presents maximizes audience engagement by automating personalized, data-driven experiences. In this webinar, you will hear: Insights from Salesforce’s State of Marketing specific to the Media & Entertainment industry How the business behind Coachella and Stagecoach Festivals navigated uncertainty Expert perspective on implementing a marketer workflow to reward fans and streamline campaign efforts
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Automation Media and Entertainment Digital Marketring Automating Personalized
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