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Business Consulting and Services
How to turn B2B marketing into a revenue driver?
By The F Company
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Webinar
Feb 17, 2023
10:00 am - 11:00 am Swedish time
About Event
You don’t need more leads. You need to generate revenue. B2B marketing can no longer afford to be in a support role. Both your company and your customers expect more from you. There is huge pressure for marketing to become the key revenue driver. But how do you do that in a tanking economy, and with the huge expectations your management has from B2B marketing in 2023? Well, buckle in for a wild ride. This free webinar will change your mindset, your metrics and your processes to optimize your marketing for the BUSINESS OUTCOMES that matter in 2023. Prepare to be challenged, and learn practical methods that will help your company grow through marketing. In just 60 minutes you will discover: The key developments in B2B marketing in 2023 that will impact your work as a CMO The 7 building blocks of a winning B2B marketing strategy What is Revenue Operations, and how to align Sales & Marketing in a new way How to both create AND capture demand efficiently How to align marketing metrics with business outcomes (revenue) Real-life cases from B2B fintech, marketing, infrastructure and other industries
Tags:
B2B Marketing Revenue Driver Revenue Operations
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