Event Concluded
Customer Service
Driven by Innovation: How General Motors Fuels Growth with Service Excellence
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About Event
Service leaders often find themselves walking a tightrope.
Focus on costs alone and the customer experience suffers. Spend too much on trying to keep up with customer expectations and your operating margins take a hit. The key is to find the right balance where service excellence meets operational efficiency.
For iconic American automaker and platform innovator General Motors, achieving this balance between customer and business outcomes has become a critical component of their sustained success.
Join us to go behind General Motors’ customer experience transformation and best practices from their implementation. We’ll also share how General Motors leverages Service Cloud and Digital Engagement to:
- Accelerate the shift to digital channels and conversational AI to increase self-service resolutions
- Unify data across channels and teams onto a single platform to realize new upsell and cross-sell opportunities
- Create connected customer journeys that enhance every touchpoint—before, during, and after the sale
- Streamline their tech stack to improve operational efficiency while reducing total cost of ownership
- This webinar includes a demo of our latest Digital Engagement innovations, an exclusive look at our roadmap, and live Q&A with our product leadership.
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