Event Concluded
Marketing Technology
Doing More with Less: Helping Marketing Teams Stand Out With Limited Resources
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About Event
How can marketing teams work alongside sales teams to improve relationships while working with less resources? Changing technology climate and pace of digital transformation means tightening of budgets across many tech firms. Teams have to make changes this year given the availability of resources. But, the requirements do constantly grow and do more comes as teams are often faced with limited resources. So how can organizations build the communication between marketing and sales to better understand priorities in terms of leads, calculating ROI or perceived value from sales leaders? In this Meet The Boss Roundtable, we’ll dive deeper into understanding the relationship between marketing and sales teams, how to build a better dynamic between the two teams with a focus on content and how and when AI can help overall productivity.
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