Event Concluded
Data Management
Data & Programmatic Insider Summit
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In-Person
Lake Tahoe, CA, United States
Aug 23, 2023 - Aug 26, 2023
9:30 PM ET
About Event
More walled gardens are being built. Cookies and ID tracking are fading. Advertisers question the accuracy of third party data and targeting. Looming over it all is an AI revolution that will touch every aspect of data driven media buying and planning. TITLE SPONSOR The Check Engine Light is on. Is it time to rebuild your programmatic media engine? At the annual Summer edition of MediaPost’s Data and Programmatic Insider Summit we pop the hood on the stressed engine of digital media. How can we target and attribute media as ID tracking wanes and privacy-first models trend? How do we allocate and attribute across RMNs, walled social, CTV, and search? How do we fix the alignment and use of data within organizations? What consumer signals matter most after the cookie? And is AI the oil this media machine needs?
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