Event Concluded

Customer Service
CX Live: Voice of the Customer 2023
By IQPC

About Event
Done well, Voice of the Customer (VoC) programs create a closed loop feedback mechanism – linking customer wants and needs to business outcomes, thereby enhancing customer engagement and retention. However, the reality for many businesses is that they lack the necessary senior management buy in to link insights to outcomes, only collect feedback from one or two primary channels and have difficulty identifying key themes in the increasing amounts of data they have at their disposal. With that in mind, CX Live: Voice of the Customer 2023 will focus on maximizing the value of your VoC program by addressing: Tools and techniques for collecting customer feedback and insights: understanding the relative merits and limitations of customer interviews, surveys, social media, website usage, online customer reviews, live chat and focus groups Feedback integration: integrating customer feedback across all channels, including voice, text, in person and social, to give you an accurate view of customer issues Actionable insights: closing the loop by effectively linking insights generated to business outcomes Sentiment analysis: leveraging natural language processing to mine text from across social and customer communications to identify key points of joy or friction
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