Event Concluded

TechDogs-"Brand Insider Summit"

Health Care Technology

Brand Insider Summit

By MediaPost

MediaPost
Overall Rating

In-Person

La Jolla, CA, United States

Feb 15, 2023 - Feb 18, 2023

About Event

Like it or not, we're all DTC brands now. Changes in the medical supply chain, the media universe and the patient journey have forced all pharma, medical and healthcare brands to reallocate towards digital channels that promise more direct access to new customers than legacy media. At the Winter edition of MediaPost's Pharma and Healthcare Brand Insider Summit, marketers from leading pharmaceutical, medical services and OTC brands share what is working in this great transition to: data-driven, patient-first models, digital-first patient journeys, managing (and listening to) the outside influence of social channels and creating relationships over increasingly virtual engagements.

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