Event Concluded
Health Care Technology
Brand Insider Summit
By MediaPost
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In-Person
La Jolla, CA, United States
Feb 15, 2023 - Feb 18, 2023
About Event
Like it or not, we're all DTC brands now. Changes in the medical supply chain, the media universe and the patient journey have forced all pharma, medical and healthcare brands to reallocate towards digital channels that promise more direct access to new customers than legacy media. At the Winter edition of MediaPost's Pharma and Healthcare Brand Insider Summit, marketers from leading pharmaceutical, medical services and OTC brands share what is working in this great transition to: data-driven, patient-first models, digital-first patient journeys, managing (and listening to) the outside influence of social channels and creating relationships over increasingly virtual engagements.
Tags:
Supply Chain Healthcare Brands Data-Driven Patient-First Models
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