Event Concluded
Content Management
AM&P Network’s 40 Minute Editorial Training Series: Supercharge Your Content for SEO
By SIIA
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Webinar
Jan 20, 2023
1-1:40 p.m. US Eastern Time
About Event
Content isn‘t king—content that’s actually seen and read is king.
Erin Hallstrom, director of digital content at Putman Media’s Food Processing brand, kicks off our new editorial training series with a crash course on SEO best practices that will prep you and your team for success in 2022, including
How to optimize headlines, decks, and copy for B2B or niche audiences so content doesn’t get caught in the ‘consumer web’. Identifying which keywords to use and why keyword saturation is counterproductive. How SEO best practices vary by platform (desktop, mobile, social) Specific examples of good SEO execution and recommendations for improvement
Erin Hallstrom, director of digital content at Putman Media’s Food Processing brand, kicks off our new editorial training series with a crash course on SEO best practices that will prep you and your team for success in 2022, including
How to optimize headlines, decks, and copy for B2B or niche audiences so content doesn’t get caught in the ‘consumer web’. Identifying which keywords to use and why keyword saturation is counterproductive. How SEO best practices vary by platform (desktop, mobile, social) Specific examples of good SEO execution and recommendations for improvement
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