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Customer Engagement

How A Leading B2B Ecommerce Platform Doubled Its Overall Business With Engagement + Analytics

By CleverTap

CleverTap
Overall Rating

Overview

A leading B2B eCommerce platform in the apparel industry faced challenges in user engagement, segmentation, and conversion optimization. To address these issues, they integrated CleverTap’s analytics and engagement solutions, enabling them to create personalized, consistent, and timely communication. By leveraging psychographic segmentation and RFM analysis, they identified key user groups and optimized their marketing campaigns. Additionally, they implemented triggered campaigns to reduce cart abandonment and used best-time features to maximize campaign click-through rates (CTRs) and conversions.
 
As a result, the company experienced a 46% increase in viewers, an 11.05% conversion rate for RFM-based campaigns, and an overall two-fold business growth. Their cart abandonment campaigns successfully converted 50% of drop-offs into paying customers. Looking ahead, the digital marketing team plans to expand its use of CleverTap’s features, including push templates and personalization, to further strengthen its position as India’s leading B2B retail eCommerce platform.
 
Note: By clicking on Continue To Read or Download, you consent to receive personalized communications from CleverTap regarding their offerings, products, and services via email and telephone. You also agree to comply with CleverTap Privacy Policy. You have the option to opt out of these communications at any time.
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Tue, Feb 25, 2025

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B2B eCommerce Customer Engagement Conversion Optimization Marketing Automation

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